An Effective Brand Image Of The Integrated Marketing...

I perceive the best course of action to implements an effective brand image is to have a major â€Å"Influencer† market the newly developed product in the integrated marketing communications mix. Since there is a higher rate of social media users, our Influencers will be utilized best here, and on commercials. Mobile Makreting Inc. is lesser known these days and needs a fresh face to bring them back to life. There are three Influencers I have in mind as our branding image. The three Influencers are Brad Pitt, Sandra Bulock, and Emma Watson, or a combination of all three. I choose these three for specific reasons. For example, they are all three well know around the world and have a large following. Sandra Bullock s father is from Iraq and could make for better ties to the Middle East, and Emma Watson is English so the better ties could be in that region using her. The decision is yours. †¢ Product name – Electronic Protection Satellite Solar Phone (E-Prolite-SP) †¢ Advertising slogan or tag line – E-Protection Global Service wherever you go, however you buy. †¢ Product attributes – Single login for hundreds of sites; highest rated level of security for transactions and preventative measures to thwart hacking and identity theft; satellite connectivity during emergencies or no coverage; solar battery charging. †¢ Product benefits – Prevention of information loss and privacy; automatic add to the Do Not Call Registry; Customized applications; no need to worry about batteryShow MoreRelatedIntegrated Marketing Communications1456 Words   |  6 PagesIntroduction to Integrated Marketing Communications An Integrated Marketing Communications program is based on the foundation provided by the communication model. 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