Saturday, December 21, 2019

An Effective Brand Image Of The Integrated Marketing...

I perceive the best course of action to implements an effective brand image is to have a major â€Å"Influencer† market the newly developed product in the integrated marketing communications mix. Since there is a higher rate of social media users, our Influencers will be utilized best here, and on commercials. Mobile Makreting Inc. is lesser known these days and needs a fresh face to bring them back to life. There are three Influencers I have in mind as our branding image. The three Influencers are Brad Pitt, Sandra Bulock, and Emma Watson, or a combination of all three. I choose these three for specific reasons. For example, they are all three well know around the world and have a large following. Sandra Bullock s father is from Iraq and could make for better ties to the Middle East, and Emma Watson is English so the better ties could be in that region using her. 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